Design
It is crucial that your website stands out from the crowd because the market is where you make your money and if you’re not seen, you won’t get sales!
We employ the latest techniques and practices when designing our solutions like using the ‘web2’ style approach that is starting to dominate the World Wide Web when designing your website. The combination of sleek, clean styles, ‘easy on the eye’ graphics and carefully targeted content and navigation sections combine to create a truly unique image that you can be proud of and more importantly, retain the customer with excellent first impressions after they initially hit your website.
By carefully using ‘Flash’ animation you can ‘bring your website to life’. However, it is imperative that you get this right because websites that have too much animation can distract and sometimes annoy visitors. We follow tried and tested methods that not only work but add extra value and integrity to your design and corporate branding.
Where possible, we employ the latest AJAX framework. AJAX is a way to make content more dynamic, more customer focused, more usable and faster by preventing un-required postbacks (this is where your screen refreshes every time you click something).
We use caching to store content so that it can be retrieved faster. This is crucial to large eCommerce websites as the more people hit the website, the more database calls are made to retrieve product and other information. The use of caching improves your chances of having to purchase extra hardware to load balance your website as traffic increases.
We are a Microsoft Partner and focus our solutions using mostly Microsoft products as we believe they offer the most flexible, fast and secure methods available to us today. We always use the very latest stable versions of any products Microsoft introduce.
When accessing dynamic content, URL’s (browser links) often use syntax that search engines will ignore therefore decreasing your potential for attracting customers. We ALWAYS use ISAPI ReWrites in our business logic. ISAPI ReWrites, simply put, translate an obscure dynamic URL into a search engine friendly URL therefore increasing your potential for attracting customers; in fact, every single product, product specification, classification/sub-classification, category/sub-category, brand/brand range, lists etc all have their very own URL significantly improving your online presence.
We have written all our business logic using VB.NET and the dot net framework. We have structured our code using development best practices and fully enhanced ‘object orientated programming’ to provide a scalable, secure, modular architecture that can grow with your business and provide a strong ‘backbone’ to any solution we provide.
With our expertise, tried and tested methods and passion for improving the eCommerce market; choosing another eCommerce provider just doesn’t make sense!