Traditional marketing involves quantity over quality. For example, a newspaper advert is seen by tens
of thousands of people in a day, but how many of those of thousands of people are going to become customers? They have been
trained over time to try and ignore the adverts, and they are probably not that interested in what you are offering them at
the exact time that they do see the advert.
Digital marketing provides a unique opportunity to specifically target the people who are interested in your
product, at the time where they are most likely to buy. For example, if you are a dating site, facebook allows you
to target only single men over the age of 25. If you are running high end networking events linked in lets you target
only senior managers of companies that have at least 200 employees. Most usefully of all, no matter what you do, the
search engines like Goolge now mean that you can target people who are actively searching for your product or service,
and ensure that they find your company first. The best thing? Not only can all of this be tracked accurately so you know
exactly how many visitors you are getting, what they do when they are on your site, and what your return on investment is,
but you are only having to pay to advertise to these good quality potential customers rather than the large quantity of people
that are not interested in what you offer. Internet Marketing offers high Quality.
Digital planning and online strategy are closely tied in with our mission statement: to engage effectively
with our clients’ consumers.
At Opal Logic Media we follow a strategic approach to help grow both brand and revenue, paying close attention
to how your consumers interact and engage with your content online. By closely monitoring how your target audience
engage with your brand, analysing the competition and developing a unique and fulfilling engagement strategy for your
consumers, we develop flexible and dynamic online campaigns that deliver results.
From short standalone social media strategies to extended brand awareness campaigns, we can work closely and
efficiently with you to deliver on your business objectives.